Tired of big brands greenwashing with “clean” claims while hiding questionable ingredients behind tiny asterisks and marketing fluff.

So we took a different path—one rooted in radical transparency, real results, and respect for the Earth.

Every product we make is crafted in small batches with obsessively clean formulations—down to the smallest percentages. We’ve logged thousands of hours in research and testing because we believe your skin deserves better than guesswork.

Our community of real customers has been with us every step of the way, offering feedback, sharing results, and helping shape formulas that actually work—gently, safely, and effectively.

And since nature gives us everything we need to nourish your skin, we give back—funding wildlife welfare and ocean clean-up efforts every year. Because skincare shouldn’t just make you feel good—it should do good, too.

This is skincare with nothing to hide. Just plants, purpose, and proof.

Be sure to connect with WorthyOf on Instagram and Facebook, where Tia offers an honest, behind-the-scenes look at what it takes to build a business from the ground up.